Market analysis

On this page, you will find inspiration and help when you need to quantify and estimate the size of products, services or a segment of customers or competitors.

I cannot find data - what can I do?

When the data you find is inadequate please read our guide. The guide is written in collaboration with Tine Frandsen, lecturer at Business Academy Aarhus:

Quantification - when data doesn't exist or when data is inadequate

Be aware: if you are an intern or doing your final project for a company, perhaps you should ask your company for a project budget.